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Entrepreneurial Operating System (EOS) is a holistic operating system that facilitates business growth.

EOS is a simple, practical and proven approach. A unique combination of teaching, facilitation and coaching. There’s no theory, no magic pills, no flavor of the month — just timeless principles that make organizations great!

It’s a comprehensive program that strengthens the Six Key Components™ that are foundational in all successful businesses. Through the EOS Proven Process™, specific tools and disciplines are implemented into your organization, at key intervals, helping you and your leadership team strengthen each key area to achieve business success. This inevitably drives your organization toward your goals and your vision.

This is neither a software program nor a complex theoretical program. It’s a system that employs simple tools and disciplines that effectively drive results. The power of EOS is its basis in real-world experiences. It’s timeless. It’s simple. And it’s practical. Simply a comprehensive program that brings together timeless, field-tested tools that have been used by successful companies for hundreds of years.

When you combine EOS with effective implementation and your passion to succeed, success will happen. If you’re a business owner or entrepreneur who desires to get more from your business and you’re ready to take the steps toward greater success, contact us.

There are four parts that make up the system:

The EOS Model

We believe the answer lies in this simple principle:
Every business, big or small, has Six Key Components™. To the degree your business leaders and managers can strengthen those 6 Key Components, everything has a way of falling into place and you will catapult your business into the top 5%.

Vision, People, Data, Issues, Process and Traction

EOS provides your leaders and managers a comprehensive way of running your business to strengthen the Six Key Components to achieve a strong, healthy, profitable company that experiences real Traction®.

The EOS Toolbox

In the EOS, there are 20 tried and true tools that deliver results. Implementing all 20 tools will allow you to take your business to levels that others only dream of. Implementing the Five Foundational Tools alone will revolutionize your business.

  • Accountability Chart
  • Rock Sheet
  • Scorecard
  • Meeting Pulse™
  • Vision Traction Organizer™ (V/TO)™

Specifically, these tools help you clarify, simplify and achieve your vision.

Each of the Five Foundational Tools is customized for your unique business through effective facilitation. We uncover the key information that’s already in your organization (in your heads, scattered in various files or in long, wordy documents), clearly and concisely define it and plug it into the various tools. This creates lasting change, commitment and consistency. We continue to coach you through fine-tuning the tools until they’re commonplace within your organization.

The EOS Proven Process

We have a proven process for helping teams master the EOS tools at the right time and in the right order to take their organization to the next level. EOS Implementers have used this process nationwide to deliver over 16,000 full-day sessions to thousands of companies. We know it works.

An EOS Implementer

Ben and the team at Goetz Traction are passionate about helping you get everything you want from your business. We’re able to do this by masterfully accelerating the implementation of EOS using our unique skills and over 55 years of combined experience delivering four benefits to you and your team:

Customized Operating System

Helping you implement a complete, proven system with simple, practical tools customized for your unique business and your unique team.

Your Unique Advantage

Guiding your leaders to be 100% on the same page with a plan, each accountable, disciplined and executing expertly, and working as a healthy, functional, cohesive leadership team.

Maximizing Team Member

Facilitating the combination of your team’s unique gifts and passions to maximize value creation, serving as an additional catalyst if needed.

Game-Changing Tribe

Making strategic connections, formulating strategies and introducing solutions nonstop by drawing from past experiences and current relationships.

The Result


Implementing EOS into your organization will bring your business to the next level of success you’re dreaming of.

You will have less frustration and more success. Specifically, your leadership team will experience what we call “VISION, TRACTION®, HEALTHY.” 

Achieve VISION

Your vision will be crystal clear to the entire organization. We will extract your vision so it’s no longer an idea, but a concrete plan laid out on paper. It will be shared by everyone. You will all be on the same page with who you are as an organization, where your organization is going and how you’re going to get there. The organization will be creating synergy and accomplishing more with less effort. The days of 30+-page strategic plans, forgotten in a file folder, will be gone.


You will execute more effectively. You will be more disciplined and more accountable. You will accomplish key directives imperative to achieving your vision. The days of incomplete goals and unaccountability will be over.


You will become a functional, cohesive and healthy leadership team – a vital component to success. Leaders learn to communicate openly and honestly and solve core issues. You will discover the real, underlying issues preventing you from achieving your vision and tackle these obstacles head on with professional relationships that are strong, healthy, connected and clear. Your team will thrive, driving the company toward the vision.

To learn more about becoming Vision, Traction, Healthy and to feel what it would be like to master your business, schedule a FREE 90-minute workshop. (We do not do hard sells. You have to want this. The 90-minute workshop is all about giving you the information you need to make an honest and informed decision.)

Sessions Experienced by Leadership Teams
Across all EOS Implementers
Companies Served
Across all EOS Implementers

How badly do you need EOS? Check your score…

Find out in five minutes or less where your business is on the journey from 0 to 100% strong.

EOS works in any entrepreneurial company and across all business models because the system is founded on time-tested methods and principles rather than business management theories or “flavors of the month.”


“2017 was a difficult but hugely productive year. Ben arrived at a time when our business opportunities were immense, but our company was an internal mess. We had no clear mission or structure and numerous people issues. Ben helped us find clarity in all areas of our business. In just a year, we turned over 50% of our staff, relocated our headquarters and posted our biggest sales quarter in 12 years of being in business. We have a galvanized leadership team and clear focus on who we are, who we’re here to serve, and where we’re going. Everything about our business looks and feels different. We couldn’t have made these accomplishments without Ben, and everyone at Riverbank will be forever grateful.”


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