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Charley White

Charley began his career in finance at Regional Acceptance Corporation in Greenville, NC, rising from assistant branch manager to VP of the credit department over 8 years. He then moved…

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Dean Russell

Dean Russell has been helping entrepreneurs and business leaders increase their profitability for over twenty years. He started his business life sweeping floors at his family-owned business. He traded in…

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Lisa Jensen

As Business Operations Manager, Lisa is focused on making sure that goals and priorities are met in the day-to-day activities at Goetz Traction. Additionally, it is her mission to make…

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Holli Reynolds

As an executive assistant to Ben and Lisa, Holli is tasked with supporting the Goetz Traction executive team and ensuring that clients receive a warm reception when they attend Implementor…

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“2017 was a difficult but hugely productive year. Ben arrived at a time when our business opportunities were immense, but our company was an internal mess. We had no clear mission or structure and numerous people issues. Ben helped us find clarity in all areas of our business. In just a year, we turned over 50% of our staff, relocated our headquarters and posted our biggest sales quarter in 12 years of being in business. We have a galvanized leadership team and clear focus on who we are, who we’re here to serve, and where we’re going. Everything about our business looks and feels different. We couldn’t have made these accomplishments without Ben, and everyone at Riverbank will be forever grateful.”


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