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As Business Operations Manager, Lisa is focused on making sure that goals and priorities are met in the day-to-day activities at Goetz Traction. Additionally, it is her mission to make sure everyone we encounter has a seamless experience from first engagement through the implementation process.

With over 25 years of experience that spans the executive suite at a large corporation to running her own small business, she understands the challenges that many organizations face when working to grow their business. Her expertise encompasses client relationships, finance management, event planning and management.

Lisa studied Communications and Public Relations at North Carolina State University. She has had the opportunity to travel abroad extensively for work and for pleasure. But as a North Carolina native, she is happiest when on the NC Coast with her husband and children.

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